Outsourcing it, that’s the SECRET!
Like it or not, social media is a necessary evil and it’s here to stay – well for the time being anyway. If you don’t have an online presence on any of the platforms, you are missing out and putting your business at a massive disadvantage and the great news is, you don’t have to do it ALL yourself!
It is really important to choose 2 or maybe 3 social media platforms and do them well, naturally based on where your ideal clients ‘hang out’.
- Google My Business
The following 5 tasks can be handled by your Social Media VA
1. Setting up and Optimising your Business Pages
Having these set up PROPERLY and OPTIMISED is very important as it makes it easier for your audience to find you. Every platform has different requirements and your VA will know the best way to set those up – from doing cover images and profile images, to detailed descriptions, messenger autoresponders, linking to your newsletter sign up pages and just filling out all the details in the backend so that potential clients can contact you easily.
2. Create a Plan
Before you start to post, you need a PLAN – an outline of what you’re going to post. Things that need to be taken into consideration include:
- Theme days/weeks/months
- Posting Categories
- Product launches
- Events – online and in person
- Best times to post
- How often to post
This information is added to a spreadsheet so that you know what’s coming up, so you can plan ahead month by month. Each post is added to this plan and authorised by you before posting. It’s a great historical record of your posts and how they are doing.
3. Content Curation
A great Plan needs great content. Templates form the basis of awesome content, branded with your logo, fonts, colours and images in programs such as Canva or PicMonkey. The magic begins with eye-catching content and engaging captions, stories, videos and audio.
Having a blog is a great source of content as it can be repurposed into to so many things – podcasts, tweets, posts, videos on YouTube and IGTV, Pinterest just to name a few.
Once you have the content ready to go, your VA can schedule this into your scheduling program. Facebook has its own scheduler and it recommends doing it straight into there but there are other amazing schedulers available such as;
- Creator Studio (free for Facebook and Instagram)
- Grum (for Instagram)
- Quuu – for content curation
- Missingltr – for continuous blog posting
Scheduling can be done once a week, fortnight or monthly – just depend on how much content you have on hand. These programs record awesome analytics about your posts and you can see which posts are well received and which ones aren’t working so well.
5. Monitoring Your Accounts
Keeping an eye on your platforms and monitoring, moderating and replying to posts is something your VA can do, although it is encouraged that you do this also. You are your businesses face and voice, so it is important to be involved. If there’s a curly question or something that needs more expertise, then I bring that to the attending of my client to answer but generally speaking your VA can take care of this too. A great VA quickly learns your voice and knows what to do when needed.
Social Media is a time-consuming part of your marketing, there’s no denying that but you can make your life a lot easier by having someone do it for you.